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Home 2018-02-23T08:56:59+00:00

Philosophy

WHEN WE TALK ABOUT NUTRITION, WE ARE BASICALLY TALKING ABOUT AN ACT OF LOVE TOWARDS OURSELVES AND OUR PLANET.

Something very simple, almost involuntary, which conceals a lot of us and our story. Choosing the food with which to nourish ourselves is something we learn from our families, influenced by local traditions and our lifestyle. The reason that leads us to choose the food we eat, whatever it is, tells something about us.
Our taste develops when we are children, based on what we eat. Growing up, we become increasingly demanding and aware of the fact that food is not just there to fill us up. Chosen with care and intelligence, it can even benefit our bodies and be pure enjoyment. That’s why conscious eating is an act of love towards ourselves.

Today, with all the technological and scientific progress, reflecting on ourselves and our actions is paramount. The level of civilisation, moral conscience, and our actions should move in parallel, developing fruitful systems and considering humankind as an integral part of a world where animals are recognised as sentient beings that feel pleasure and pain and, just as humans, have the right to live a full, long life with dignity. After all, recognising this principle is the expression of a form of awareness of oneself and love for our neighbours.

We Musacchios

HAVE BEEN VEGETARIAN AND HAVE DEDICATED OUR LIVES TO VEGETARIAN DIETS FOR OVER 30 YEARS.

We started out with our restaurant back in 1979; then we had another vegetarian restaurant for 25 years. We also published several cookery books and trained international chefs. And now we are producing vegetarian foods.

Together with our son Damiano, we have decided to focus all our effort and investments on the creation of a range of top-quality vegetarian foods that not only will appeal to demanding palates but will also help those who want to reduce or eliminate meat consumption. A small contribution to relieving the planet from unsustainable production practices.
The thought that our products can improve people’s health, prevent the death and suffering of many animals, and somehow help reduce global warming fills us with pride. If others were to follow our footsteps, the world would be a better place.

We Musacchios

HAVE BEEN VEGETARIAN AND HAVE DEDICATED OUR LIVES TO VEGETARIAN DIETS FOR OVER 30 YEARS.

We started out with our restaurant back in 1979; then we had another vegetarian restaurant for 25 years. We also published several cookery books and trained international chefs. And now we are producing vegetarian foods.
Together with our son Damiano, we have decided to focus all our effort and investments on the creation of a range of top-quality vegetarian foods that not only will appeal to demanding palates but will also help those who want to reduce or eliminate meat consumption. A small contribution to relieving the planet from unsustainable production practices.
The thought that our products can improve people’s health, prevent the death and suffering of many animals, and somehow help reduce global warming fills us with pride. If others were to follow our footsteps, the world would be a better place.

VEGETARIAN THOUGHTS

a good state of health depends on the environment in which we live, our lifestyle and what we eat.

All the indications for maintaining and improving health conditions are mainly related to the environment we live in, our lifestyle, and diet. The latter should be varied, rich in protein and vegetable fibre, and low in fresh and transformed meat and all its derivatives, to minimise the intake of animal fats and protein.
However, even if these indications are common sense and can really help us improve our health conditions, it’s not easy to combine healthy eating habits and our busy lifestyles to satisfy both our appetite and taste.
Most vegetarian products currently on the market are not particularly enticing. It is not uncommon for these products to be made by companies using the same equipment and rooms used for making meat-based and animal derivative products; more often than not they have a strange texture and an unnatural flavour, which makes it difficult even to understand the actual quality of the ingredients used. All this doesn’t make it easy for anyone to change their habits

VEGETARIAN THOUGHTS

a good state of health depends on the environment in which we live, our lifestyle and what we eat.

All the indications for maintaining and improving health conditions are mainly related to the environment we live in, our lifestyle, and diet. The latter should be varied, rich in protein and vegetable fibre, and low in fresh and transformed meat and all its derivatives, to minimise the intake of animal fats and protein.
However, even if these indications are common sense and can really help us improve our health conditions, it’s not easy to combine healthy eating habits and our busy lifestyles to satisfy both our appetite and taste.
Most vegetarian products currently on the market are not particularly enticing. It is not uncommon for these products to be made by companies using the same equipment and rooms used for making meat-based and animal derivative products; more often than not they have a strange texture and an unnatural flavour, which makes it difficult even to understand the actual quality of the ingredients used. All this doesn’t make it easy for anyone to change their habits

OUR CHEF

Malu Musacchio

Considered by the international press as one of the greatest Chefs of Vegetarian Cuisine, she worked for 30 years as a Chef of two famous restaurants.
She has written two bestsellers of cooking and trains daily professional chefs from all over the world who come to study and work with her.
Expert nutritionist is mother and wife in an all-vegetarian family, Malu Musacchio is the Gourmet soul of Joy Food.

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